Privacy Policy

SUGAR PLUM BAKE SHOP WEBSITE PRIVACY POLICY.

This Privacy Policy describes how Sugar Plum Bake Shop protects and makes use of the information you give to the company when you use this Website.

KEY DETAILS

If you are asked to provide information when using this Website, it will only be used in the ways described in this Privacy Policy.

This Privacy Policy was last updated on 9th March 2023, and the latest version is published on this page.

INTRODUCTION

We gather and use certain information about individuals in order to provide products and services and to enable certain functions on this Website.

We also collect information to better understand how visitors use this Website and to present timely, relevant information to them.

WHAT DATA WE GATHER

We may collect the following information:

• Name
• Email Address
• Addresses for billing and/or delivery
• Information in relation to special offers, surveys, etc. and
• Website Usage Data

HOW WE USE THIS DATA

Collecting this data helps us understand what you are looking for from the company, enabling us to deliver improved products and services.

Specifically, we may use data:

• For our own internal records
• To improve the products and services we provide
• To contact you in response to a specific enquiry
• To customise the Website for you
• To send you promotional emails about products, services, offers and other things we think might be relevant to you
• To send you promotional mailings or to call you about products, services, offers and other things we think might be relevant to you
• To contact you via email, telephone or mail for market research reasons
• Third party partners: We ​may share information with other companies when we work with them to promote our products, services, offers, contests, or other promotions to our customers. We will only use your data to provide the service you requested from us. We will never sell your data.

COOKIES

WHAT IS A COOKIE?

A cookie is a small file placed on your computer’s hard drive. It enables our Website to identify your computer as you view different pages on our Website.

Cookies allow Websites and applications to store your preferences in order to present content, options or functions that are specific to you. They also enable us to see information like how many people use the Website and what pages they tend to visit.

HOW WE USE COOKIES.

We may use cookies to:

• Analyse our web traffic using an analytics package. Aggregated usage data helps us improve the Website structure, design, content and functions
• Identify whether you are signed in to our Website. A cookie allows us to check whether you are signed in to the site
• Test content on our Website. For example, 50% of our users might see one piece of content, the other 50% a different piece of content
• Store information about your preferences. The Website can then present you with information you will find more relevant and interesting
• To recognise when you return to our Website. We may show your relevant content, or provide functionality you used previously

CONTROLLING COOKIES.

You can use your web browser’s cookie settings to determine how our Website uses cookies. If you do not want our Website to store cookies on your computer or device, you should set your web browser to refuse cookies.

However, please note that doing this may affect how our Website functions. Some pages and services may become unavailable to you.

Unless you have changed your browser to refuse cookies, our Website will issue cookies when you visit it.

CONTROLLING INFORMATION ABOUT YOU

We will never lease, distribute or sell your personal information to third parties unless we have your permission or the law requires us to.

Any personal information we hold about you is stored and processed under our data protection policy, in line with the Data Protection Act 2018 and UK General Data Protection Regulation.

SECURITY

We will always hold your information securely.

To prevent unauthorised disclosure or access to your information, we have implemented strong physical and electronic security safeguards.

We also follow stringent procedures to ensure we work with all personal data in line with the Data Protection Act 2018 and UK General Data Protection Regulation.